Three-time gold award winner setting a benchmark for sustainable exhibition strategy

A recognised best practice in sustainable exhibitions

SYFPAC – Brevetti Angela has been selected as the subject of CPHI’s first-ever Better Stands Case Study, following the achievement of Gold status for stand sustainability for three consecutive editions: CPHI Frankfurt 2022, CPHI Barcelona 2023 and CPHI Milan 2024.
The case study highlights the work of our team and how we have transformed our exhibition presence into a recognised best practice, proving that that sustainability can be a concrete and measurable strategy.

A long-term strategy built on reuse and adaptability

At the core of this recognition lies our practical, long-term exhibition strategy based on modular and reusable stand design, the consistent reuse of materials and structural elements, and exhibition concepts developed to perform across multiple events rather than a single trade show. Over time, SYFPAC’s exhibition space has evolved from 30 to 90 square metres to accommodate complex Blow Fill Seal machinery, while maintaining a strong focus on material reuse and adaptability. A key enabler of this approach has been a long-standing collaboration of over 15 years with trusted partners, allowing layouts, showcases and branding elements to be continuously reconfigured and reused across different CPHI editions.

Thinking beyond a single event

As outlined in the Better Stands Case Study, our model demonstrates how sustainability and effective presentation can work hand in hand. By thinking beyond a single event, SYFPAC – Brevetti Angela has reduced the environmental footprint of its exhibition activities while achieving greater cost efficiency over time and stronger alignment with corporate values. The recognition by CPHI positions SYFPAC as a reference point for exhibitors seeking more responsible exhibition strategies, showing that sustainable design is not an aesthetic choice, but a strategic one. Moreover, it highlights what we believe in at SYFPAC – Brevetti Angela: teamwork, attention to detail and consistency in everything we do, guided by the conviction that meaningful progress comes from collaboration and long-term thinking

Download the full CPHI Better Stands Case Study to discover the approach behind our three consecutive Gold Awards click here 

Download Press Release click here